What a buyer checks
| Area | What they want to see |
|---|---|
| Revenue and profit | Monthly sales and costs for at least 12 months, tied to bank records |
| Customers | How many buy again, and how much of revenue comes from repeat buyers |
| Payments | Processor history, any closed accounts and why, dispute rates |
| Suppliers | Who you buy from, pricing, lead times and whether the relationship transfers |
| Quality records | A lab report for every batch sold, tied to batch numbers |
| Compliance | Site wording, policies, and any regulatory letters or complaints |
| Traffic | Search Console data showing where visitors come from |
| Email list | Size, consent records and engagement |
Records that raise the price
- Clean books that match the bank.
- Batch and lab report records that prove every product sold was tested.
- A customer list with consent, not a spreadsheet of addresses.
- Documented processes, so the business does not depend on you.
- Search traffic that is growing and not tied to one page.
Risks that lower it
- Revenue from products under legal or regulatory pressure.
- A history of closed payment accounts.
- Records that live in your head or your inbox.
- One supplier with no written terms.
Selling a business in this category has legal and tax questions of its own. Work with a lawyer and an accountant who know the space, early.
How Purity helps
Purity keeps the records a buyer asks for in one place: orders, payments, customers with their consent, batches with lab reports and costs, and a log of every change. Reports download as spreadsheets whenever you need them.
Common questions
- How are peptide businesses valued?
- Usually as a multiple of yearly profit, adjusted up or down for risk. Clean records and diverse revenue raise the multiple.
- Does the email list transfer to the buyer?
- Often, if subscribers consented and the privacy policy allows it. Ask your lawyer how to handle the transfer properly.