How Purity looks after your data

Plain answers about what we protect and how, and what Purity does not do.

Each brand is walled off: Every record belongs to one brand, and the database itself refuses to show it to anyone outside that brand. Staff, admins and owners have different permissions.
Keys you can replace, not read: Texting, email, shipping and payment keys are stored where no one can read them back, including you. You can only replace them.
A record of every change: Every change is logged with who made it, when, and whether it came from the dashboard, your website or the AI assistant. Deletes can be undone.
Signed messages in and out: Messages from payment, texting, email and shipping services are checked for their signature before Purity acts on them. Messages Purity sends to your systems are signed too.
Agreements and consent kept straight: Research-use agreements and marketing consent are stored with the exact words shown and can’t be edited afterwards.
The AI asks before it changes anything: The assistant can read your data to answer questions. Every change it suggests waits for a person to confirm, and runs with that person’s permissions.

What Purity does not do

Purity does not hold or move your money. Payments go from your buyers to you.
Purity does not decide what you may sell, and it is not legal advice. The wording check and agreements help you stay careful; they do not replace your own lawyer.
Purity does not sell or share your customers’ data.

Ask on a demo call and we’ll walk through it with you.