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Purity

One flat price. Never a cut of your sales.

Pick a plan by size. Every plan has every feature; they differ only by orders, brands and team members. Anything that swings month to month is billed at the price below, printed on the bill.

New accounts start free while Purity is in beta. No card needed.

Launch

A new or one-person shop

$199 a month

  • Every feature
  • A full store on your Purity address
  • 1 brand, 2 team members
  • Up to 300 orders a month
  • 1 phone number, 250 texts, 10,000 emails
  • 25 AI questions a month to try it
  • 50 store chats a month
Book a demo

Growth

A shop doing real volume · where most shops land

$499 a month

  • Every feature
  • Your store on your own web address
  • 1 brand, 5 team members
  • Up to 1,500 orders a month
  • 2 phone numbers, 1,000 texts, 50,000 emails
  • 100 AI questions a month
  • 150 store chats a month
Book a demo

Operator

More than one brand

$1,190 a month

  • Every feature
  • Your stores on your own web addresses
  • 2 brands, unlimited team
  • Unlimited orders (fair use)
  • 5 phone numbers, 5,000 texts, 200,000 emails
  • AI assistant included
  • 1,000 store chats a month
  • Priority support and a monthly call with our team
Book a demo

Going over your order limit never cuts you off. You get a note to move up a plan. Pay for a year up front and get two months free.

Add-ons

AI assistant$99 a month1,000 questions or changes a month, the morning summary and drafted replies. 10 cents a question after that.
Store chat$29 or $79 a monthA chat button on your store that answers buyers from your catalog, stock, lab reports and order status. $29 adds 300 chats a month, $79 adds 1,000. 8 cents a chat after that.
Extra brand$149 a monthIts own store, customers, number and email under the same login.
Extra team member$15 a monthBeyond what your plan includes.
Your own web address$49 a monthFor Launch. Puts your store and wholesale portal on your own domain, like yourbrand.com. Included in Growth and Operator; the store and portal themselves are in every plan.

Usage

Billed by what you use, on its own line so you can see it.

Phone number$5 a month
Text message, sent or received2 cents
Texting registration with the carriers$99 once, then $15 a month
Email beyond your plan$1.50 per 1,000
AI beyond your plan10 cents a question
Shipping labelThe label price plus 5 cents

Getting set up

Do it yourself$0Plug-in or copy-paste cart, guided setup and imports you run.
Store launch$750We pick your design, load your products and lab reports, write your about and policy pages, and connect your web address.
Guided setup$1,500Everything in store launch, plus we connect your existing site, import customers, products and batches, register your texting and set up your payment methods.
Full moveFrom $4,500A custom site, your history moved from your old systems, and training for your team.

Straight answers

Do you take a percentage of my sales?
No. You pay a flat plan plus printed usage prices. What your buyers pay goes to you.
Do you process my payments?
No. You keep your own payment methods and processor. Purity records each payment and matches it to its order.
Can I use the card processor I already have?
Yes. Bring your own; Purity never makes you switch.
What happens if I leave?
Your data is yours. Reports download as spreadsheets any time, and we export the rest for you on request.

Free guides and tools

Written for owners of research peptide companies. No sign-up needed.

Tools

All tools

Guides

All guides

Not sure which plan fits?

Tell us how many orders you run a month and we will point you at one.