What belongs on the first screen
- Your brand name and a plain description of what you sell: research compounds for laboratory use.
- A visible research use only line, not buried in the footer.
- Proof: a batch number, a purity figure from the lab report, and a link to that report.
- A clear way to browse the catalog and a visible cart.
Leave out lifestyle photos of people, comparison photos of people, and anything that suggests what the compound does to a body. Those are the first things a reviewer notices.
Product pages that answer the buyer's questions
- Name, amount per vial and form, for example "10 mg per vial, lyophilized".
- The batch currently shipping, with its purity and test date.
- A link to the lab report for that batch, ideally one the buyer can check with the lab.
- Storage and handling for the unopened vial, written for a lab.
- Price, stock and a clear add to cart.
- The research use only statement.
Product descriptions should describe the compound and the research literature neutrally. The guide to research use only product pages covers wording in detail.
Design choices that trigger reviews
| Choice | Why it is risky | Safer version |
|---|---|---|
| Photos of people or gym settings | Suggests the product is for use by people | Product photography of the vial and packaging |
| Stacks and bundles named for goals | Reads as a use recommendation | Bundles named by compound and quantity |
| Countdown timers and hype | Looks like consumer retail pressure | Stock levels shown plainly |
| Hidden or missing policies | Underwriters check them first | Terms, refunds, shipping and privacy linked on every page |
How Purity stores are designed
Every Purity brand picks one of three store designs: Showroom, a light store led by your best seller; Night shelf, a darker store lit like a product shoot; and Order desk, a fast list for buyers who order in quantity. Each product sits on a photographic vial with your brand color, the amount, the research use only line and the lot number, and each links to the lab report for the batch shipping now. See the features.
Common questions
- Should a research store look like a lab supplier or a retail brand?
- Somewhere in between: clean and branded, but with the proof a lab supplier would show. Batch numbers and lab reports do more for trust than any hero image.
- Can I use models in my photos?
- It is safer not to. Photos of people suggest the product is for use by people, which is exactly what a reviewer is looking for.