See your store the way a reviewer does.
Paste your store address. In about ten seconds you get a readiness score, every sentence that reads as a claim with a suggested rewrite, the policies and notices a reviewer looks for, and the payment wording that gets accounts closed. Free, and no sign-up.
What it looks at
- Wording on your home, product, policy and checkout pages, using the same rules Purity runs on every message its customers send.
- Refund, shipping, terms and privacy pages, linked and filled in.
- Research-use-only notices on the home and product pages, and an age confirmation.
- Lab reports: mentioned, tied to a lot number and viewable.
- A contact email, phone number and business address.
- Payment instructions reviewers flag, such as friends-and-family payments or hiding what was bought.
- A valid secure connection, broken links and home page speed.
Common questions
What does the store scan check?
Claim-risk wording on your home, product, policy and checkout pages, the four policy pages reviewers expect, research-use-only notices and age confirmation, whether lab reports are tied to lots and viewable, business contact details, payment instructions that reviewers flag, the secure connection, broken links and home page speed.
How is the score worked out?
Each check is worth a fixed number of points, with wording worth the most. Anything the scan could not reach is left out of the total instead of counted against you, and the result is rounded to the nearest 5. The full breakdown is shown with every report.
Does a high score mean a processor will approve me?
No. The scan shows what a reviewer can see on your public pages. Approval depends on the processor, your history and documents the scan cannot see. It is not legal advice.
Is anything stored?
The report is kept for 30 days so its link works, then deleted. If you ask for it by email, the address is used for that one email and not saved.
For the wording rules behind the scan, try the wording checker or read how to write research-use-only product pages.
Keep it clean every week
On Purity your live store is rescanned every week on every plan, and every listing, email, text and chat reply is checked before it goes out.