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Add your own wording rules

Block a word your brand never wants used, flag one for a second look, or always allow a word like a product name.

Owners and admins · Updated September 24, 2026

The Wording and compliance screen in Purity, with example data
The Wording and compliance screen, with example data.

Add words on top of Purity's built-in rules, for example a word you never want used, or a product name the checker would otherwise catch.

  1. Open Compliance and scroll to "Your own wording rules."
  2. Enter the word or phrase, pick a rule ("Block it", "Flag for a second look", or "Always allow it"), and optionally say why.
  3. Click "Add rule".
  4. Click "Remove" next to a rule to take it off.