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Create your account and your first brand

Sign up, confirm your email, then name the brand you sell under.

Updated September 24, 2026

You need one signed-in account, and at least one brand under it, before you can do anything else in Purity.

  1. Go to Create account and fill in your company name, work email and a password of at least 8 characters.
  2. Click "Create account".
  3. Open the confirmation email Purity sends you, on the same device, and click the link in it.
  4. Back in Purity you land on Name your company. Enter your Brand name.
  5. Check the Web name under it. Purity fills this in from your brand name; it can only use lowercase letters, numbers and dashes.
  6. Click "Create company".

The web name appears in the batch-check link printed on your labels, so pick something you are fine with buyers seeing. You can add more brands to the same login later, from Settings.