Open Reports to see how the business is doing over a date range.
| Stat | What it means |
|---|---|
| Orders | Orders placed in the range, excluding cancelled ones. |
| Revenue | Order value placed in the range, not necessarily paid yet. |
| Average order | Revenue divided by orders. |
| Repeat customers | Percent of customers in the range who ordered twice or more, with the raw counts underneath. |
Payment status breaks down orders by Unpaid, Partly paid, Paid, Overpaid, Refunded or Expired.
Money in by method is actual money received, by method: Zelle, PayPal, Venmo, Cash App, Apple Cash, Chime, bank transfer, wire, check, crypto, card, or other. This can differ from Revenue since it counts money matched to payments, not order value placed.
Where orders came from groups revenue by source: entered in Purity, your website, your Purity shop page, a website cart button, WooCommerce, imported, or the wholesale portal.
Top products and Top customers rank by revenue in the range.