Skip to content
Purity

Use variables in an automation message

Drop in the client name, order number, total, tracking number or status with double curly braces.

Updated September 24, 2026

The Automations screen in Purity, with example data
The Automations screen, with example data.

Type any of these inside double curly braces and Purity fills in the real value when the message sends.

VariableFills in with
{{first_name}}Client's first name, or there if unknown
{{last_name}}Client's last name
{{order_id}}The order's short ID
{{total}}The order total, as a dollar amount
{{tracking_number}}The tracking number, if one is on the order
{{status}}The order's current status

Example: Hi {{first_name}}, your order {{order_id}} shipped! Track it: {{tracking_number}}

A variable with nothing to fill in, for example no tracking number yet, is simply left blank in the message.