Skip to content
Purity
Book a demo

Build a segment to target part of your list

Save a filter by tags, interests, order history or spend, then send a campaign to just that group.

Updated September 24, 2026

The Campaigns screen in Purity, with example data
The Campaigns screen, with example data.

A segment is a saved filter. When you send a campaign, you can pick a segment instead of everyone subscribed.

  1. Open Segments.
  2. Under "New segment", name it.
  3. Set any combination of filters: tags, interests, whether they have ordered, customer type, days since last order, minimum spend, or specific products bought.
  4. Click "Save segment".

The segment list shows how many people currently match it, on email and on text, so you can check the size before you send to it.