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Add a brand or switch between brands

Run more than one brand from the same account; each keeps its own customers, products, number and email.

Updated September 24, 2026

The Settings and team screen in Purity, with example data
The Settings and team screen, with example data.

Each brand on your account keeps its own customers, products, texting number and email sender, completely separate from the others.

  1. Open Settings and look under "Brands on this account" to see every brand you belong to and your role on each.
  2. Switch brands from the menu at the top of the dashboard.
  3. An owner can click "Add a brand" to set up another one.