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Invite your team and set their role

Send a one-time invite link and pick whether the person is staff or an admin.

Owners and admins · Updated September 24, 2026

The Settings and team screen in Purity, with example data
The Settings and team screen, with example data.

Purity has three roles.

RoleCan do
StaffDay-to-day work: customers, orders, payments, products and stock, checking wording.
AdminEverything staff can, plus settings, deleting records, website and webhooks, verifying wholesale buyers, wording rules, and inviting people.
OwnerEverything admin can, plus brand details, billing, publishing the research-use agreement, and closing the brand. Every brand has an owner.
  1. Open Settings and find "Team".
  2. Enter the person's email and pick a role, "Staff: day-to-day work" or "Admin: also settings, deletes and invites".
  3. Click "Create invite link" and copy the link it shows you. Nothing is emailed automatically, so send it yourself.

The link works once and expires in 7 days. Click "Cancel invite" to withdraw one before it's used.

Click "Remove" next to a team member to take away their access. You can't remove the owner or yourself this way.