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Purity

Build a full store for your brand

Turn your hosted shop into a complete website: home page, product pages with lab reports, a lab reports page, about, contact and policies, on your own web address if you like.

Owners and admins (publishing and the web address: owners) · Updated September 25, 2026

The Your website screen in Purity, with example data
The Your website screen, with example data.

Open Store. The checklist at the top shows what is done: logo and brand color, products with prices, a verified lab report, the design and words, and publishing.

  1. Under "Design and words", pick one of the three designs. "See an example" opens a sample store in that design; once you have saved, "Preview with your products" shows it with yours.
  2. Write a headline, a short intro and your About page. Every word goes through the research-use wording check before it saves.
  3. Click "Save store." Your store is now a private preview at your Purity shop link.
  4. When it looks right, the owner clicks "Publish the store" so search engines can list it.

Products, prices, stock, sold-out and pre-order states and lab reports come straight from Purity, so the store is never out of date. Each product page shows the lab report for the batch a buyer will get.

Under "Your own web address", enter an address you own, like yourbrand.com, and add the three records shown at the company you bought it from. Then click "Check my records." It is included in Growth and Operator; on Launch it is the own web address add-on.

Terms of sale and the research-use page use fixed wording that keeps the legal line. You can replace the shipping and returns wording with your own.