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Purity

Connect Webflow to Purity

Add Purity's code in your Webflow site settings once, then add buttons with Code Embed elements.

Updated September 25, 2026

The Your website screen in Purity, with example data
The Your website screen, with example data.

Add Purity's code in your Webflow site settings once, then add buttons with Code Embed elements. Buyers pay on your Purity checkout.

Before you start: Webflow publishes custom code on sites with a paid Site plan, or on a Core, Growth, Agency or Freelancer Workspace plan.

Open Website, choose Webflow under "Where do you sell today?", then follow these steps:

  1. Create a site key. It lets your site show live prices and stock. Use "Create a site key" or "Create a secret key" on the Website page.
  2. Copy this code. The Website page has this ready to copy.
  3. In Webflow: Site settings > Custom code. Paste the code into Footer code (before the closing body tag) and Save.
  4. In the Designer: Add panel > Code Embed. Paste the button code below and change YOUR-SKU to the product's SKU in Purity. The Website page has this ready to copy.
  5. Publish your site, then paste your site address below and choose "Check my site". Purity looks for the code on your page.

Connected looks like: Purity finds the code on your page and shows when your site last loaded your products.

Stock: the buttons read Purity's live stock every time a page loads, and orders are placed on your Purity checkout, so a sale takes stock off in Purity at once and sold-out products update on their own (Sold out, Pre-order or hidden, as you choose under "Stock on your website"). Webflow Ecommerce inventory is not updated; sell these products only through the Purity buttons.